How to create posts in WordPress (Part 10)

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This video tutorial walks through how to create posts in WordPress. In a later video I will walk through exactly how to beautify your posts and pages. Posts form the life blood of content for any blog style web site. Posts are traditionally displayed in the order of latest first, similar to how email is displayed.

A Few Tips on Posts

One of the most frequent questions I am asked when talking about creating new posts for a blog, is “How do you get your posts to rank well in Google.” The questions is a rather deep one, but the short answer is: concentrate on building quality content first and foremost.

People use the internet and search engine spiders traverse it in order to rank one site above another. There is a see-saw effect, and for many years now people have always been trying to game the search engines.

Gaming the system, while still possible, is not really the way to go about getting your posts to rank well. Social signals have become a critical factor in ranking web sites that search engines use. The human element which is basically what social signals are made up of, is extremely difficult to fake consistently and believably for the long term. Therefore, it is better to create a genuine interest in your product.

Keywords and Virality

Some blog posts have virality due in part to the use of a catchy title that delivers by giving good content that provides some value to the reader or in the case of video, viewer. However, the title should not be chosen willy-nilly. It should begin with solid keyword research, where you utilize often searched for keywords and construct a compelling title that is “actionable or clickable”.

A title that answers a question is also good for Google’s Hummingbird algo. (Hummingbird is the code-name for an algorithm update that has evolved to focus on questions and display relevant answers in the search engine results).

Types of Posts

Giving users quality content that builds on top of each other is good for posts that continue or have some thematic element. For instance, the current page you’re on is part of a series of video tutorials and posts to help teach someone how to build a blog or web site fast without learning code.

The emphasis is on providing the user with content they can immediately access and that answers a question. The problem is that many people, once they get the answer to their question are gone and never come back to your site again, therefore the hook and stay approach is far more beneficial, at least for me.

Think about ways you can hook your viewers or readers and then find out why they would want to stick around. Start building content that expands on what you have already provided as this will ensure the reader with a reason to linger.

I’ll have a more in-depth & strategic approach to this laid out for you in a future blog post 😉 See how I did that? It wasn’t to be cute, but rather to hopefully get you to come back and get more info.